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Portfolio: All Sectors Overview

 

​Strategic direction, tailored execution, and visual storytelling across sectors

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Strategic Brand Leadership

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With over two decades of international experience, I lead brand and campaign work across hospitality, healthcare, education, law, nonprofit, recruiting, wellness, and fashion sectors — shaping creative strategy, brand positioning, and audience engagement across the U.S., Europe, South America, and beyond.

 

My background spans film and television production, brand consulting, campaign development, and startup ventures. I collaborate with clients on high-impact campaigns and digital assets — bringing both creative direction and behind-the-scenes leadership, always with a focus on clarity, alignment, and long-term brand value.

 

This portfolio features a range of selected projects — from luxury launches to community-centered campaigns — all grounded in strong creative direction and results-focused execution.

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Creative Strategy Across Sectors

From hospitality and healthcare to nonprofit advocacy, my portfolio spans six key industries — each grounded in strategic creative direction and elevated execution.

Hospitality & Healthcare Sector  

Government & Professional Services Sector  

Education & Social Impact Sector  

I refine guest and patient experience through visuals, messaging, and brand continuity — from luxury service to clinical trust-building.

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Case Studies: The Ritz-Carlton, Bellava MedAesthetics

I modernize institutional brands with clarity, confidence, and community-focused storytelling across regulated industries.

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Case Studies: IMMI Law Group, Connecticut Lottery

I craft identity systems, campaigns, and storytelling tools that support mission-driven growth and stakeholder engagement.

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Case Studies: Gabriela Dias Foundation, Finer Recruiting

Fashion, Jewelry & Luxury Sector  

Beauty, Wellness & Lifestyle Sector  

Creative Direction & Media Sector  

I bring elevated branding and editorial-quality content to products and services that center care, confidence, and everyday rituals.

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Case Studies:   Manfredi Jewels, Gabriela Dias Collection

I merge visual identity, campaign strategy, and e-commerce storytelling for high-aesthetic and product-focused brands.​

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Case Studies: BeautyStat, Flat Tummy Co., Natura

I lead end-to-end development for original content, founder-led brands, and startup ventures — from pitch decks to platform-ready assets.

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Case Studies: Dias Entertainment

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