Bluey x CAMP – National Campaign

 

Role: Lead (Mother)

Role: Lead (Brian Dias)

Location: Miami

Director: Hunter Bermúdez

Casting: Roxanne (The Washington Casting)

Client: CAMP x Bluey

Distribution: National Digital & Experiential Campaign

Project Overview

 

This Bluey x CAMP national campaign celebrates the launch of Bluey’s Backyard, an immersive family experience designed to bring Bluey’s world to life. Shot in Miami and directed by Hunter Bermúdez, the campaign captures playful, authentic moments between mother and son.

 

Gabriela Dias stars alongside her son, Brian Dias, highlighting natural chemistry and real family connection at the heart of the brand’s storytelling. The spot blends vibrant production design with genuine interaction—positioning both as a modern, relatable on-screen duo within a nationally recognized experiential brand launch.

Watch the Spot  

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